Fads & Fashion

external image hippies1.jpgThe Vietnam War brought on a strong surge of counter-culture in the United States, from hobbies to popular music genres, and all the way to clothing styles. Rather than heading out to the movies on the weekends, teens and college students from across the country would spend their free time at protest marches, rallying against the war overseas. With this radical age of protest and rebellion came a new sense of fashion in America’s middle class. external image hippie-feet.jpg
The conservative days of pearls and well combed hair were over, and in came tie dye, afros, and oversized sweaters. Both men and women alike began wearing their hair long, bell-bottoms, sandals, and love beads. Clothing retailers slowly began going out of business as more Americans started shopping at Army Surplus stores. Women were no longer concerned with wearing fancy dresses anymore; instead
they opted for long peasant-style dresses and unisex t-shirts, silk-screened with
anti-war slogans on them. Hippies believed that by separating themselves from the traditional styles and behaviors that were once widely accepted in the United States, they could not be held responsible for what was happening in Vietnam. Their style of dress was just another way for them to separate themselves from the rest of America and show that they did not support the war.

Works Consulted:

"Fashion." The Groovy 1960's. 27 Apr. 2007 <http://www.kidsnewsroom.org/elmer/infoCentral/frameset/decade/1960.htm#Fashion>.
Thomas, Pauline Weston. "The 60s Mini Skirt 1960s Fashion History." Fashion Era. Google. 27 Apr. 2007 <http://fashion-era.com/the_1960s_mini.htm>.
"Fads and Fashion." American Cultural History. 30 Apr. 2007. <http://kclibrary.nhmccd.edu/decade60.html#fads>.


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